B) Opt-in checkbox language on every phone-number webform

Opt-in language must be included on all webforms that collect a phone number; the phone number can’t be required, and opt-in must be an action checkbox. 

Recommended checkbox text (copy/paste):

☐ I consent to receive text messages from Pride Orthodontics. Message frequency varies. Msg & data rates may apply. Message types may include appointment reminders, patient care, conversational messages, and (if opted in) marketing/promotions. Reply STOP to opt out. Reply HELP for help. View our Privacy Policy and Terms of Service.